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Privacy Policy
Verde Valley School — Privacy Policy
Effective Date: 4/29/2026 Last Updated: 4/29/2026
1.Introduction
This Privacy Policy explains how Verde Valley School ("VVS," "the School," "we," "us," or "our") collects, uses, and shares information about visitors to our website at vvsaz.org and related digital properties operated by the School.
By using our website, you acknowledge the practices described in this policy.
2.Information We Collect
Information you provide to us. When you submit an inquiry, request information, apply for admission, register for an event, or otherwise contact us, you may provide information such as your name, email address, phone number, mailing address, the prospective student's grade level and entering year, and any additional details you choose to share. Some forms — including our inquiry, request-for-information, and application forms, as well as lead forms that may appear within our advertisements (such as Google Lead Forms) — are hosted by third-party platforms (including Blackbaud, admission.org, and Google) on our behalf. Information you submit through those forms is collected by those platforms and shared with the School.
Information collected automatically. When you visit our website, certain information is collected automatically through cookies, pixels, and similar technologies, including:
IP address and approximate location
Browser type, device type, and operating system
Pages viewed, time spent on the site, and links clicked
Referring website and search terms
A unique advertising identifier such as a Google Click Identifier ("GCLID") when you arrive via one of our advertisements
3. Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to operate the website, measure traffic and performance, and support our outreach and marketing. These include cookies and tags set by us and by third-party services we use, including:
Google Analytics 4 — to measure how visitors use our website
Google Ads — including conversion tracking and remarketing — to measure advertising performance and to deliver relevant advertisements to people who have visited our site Niche.com tracking pixel — to measure the performance of our school listing and advertising on Niche
Additional advertising platforms — we may add similar pixels and tags from platforms such as Meta (Facebook and Instagram) and TikTok as we expand our recruitment outreach
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies, but some features of our website may not function properly if you do.
4. How We Use Information
We use the information we collect to:
Respond to inquiries and process admissions interest
Operate, maintain, and improve our website
Measure and improve our advertising, outreach, and recruitment communications Send admissions, school-event, and community-related communications to prospective and current families
Comply with legal obligations and protect the rights, property, and safety of the School, our students, and others
5. How We Share Information
We do not sell personal information.
We share information with:
Service providers who help us operate the website, manage admissions, communicate with families, and deliver advertising — including Google, Niche, Blackbaud, and similar vendors. These providers are permitted to use the information only to provide services to the School.
Third-party advertising and analytics partners in connection with the cookies, pixels, and tags described in Section 3. These partners may use the information they collect to serve advertising on their own platforms and across the web in accordance with their own privacy policies.
Government authorities or other parties when required by law, court order, or legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of the School, our students, or others.
6. Your Choices
Advertising opt-outs. You can manage interest-based advertising preferences and opt out of personalized advertising through:
Google Ads Settings — https://adssettings.google.com
Network Advertising Initiative — https://optout.networkadvertising.org
Digital Advertising Alliance — https://optout.aboutads.info
Your Online Choices (Europe) — https://www.youronlinechoices.com
Browser controls. You can clear cookies and use privacy settings or extensions in your browser to limit tracking.
Email communications. If you receive marketing or admissions email from the School, you can unsubscribe using the link in any such email or by contacting us at the address below.
7. Children's Privacy and Student Records
Verde Valley School is an independent boarding high school serving students in grades 9–12. Our website is intended for a general audience consisting primarily of parents, guardians, and prospective students who are old enough to use the site themselves.
We recognize that parents and guardians sometimes submit inquiries about prospective students who are under the age of 13, including families planning for admission several years in advance. When such information is provided to us, it is provided by an adult on behalf of the prospective student, not collected directly from the child. We do not knowingly permit children under 13 to provide personal information directly to us through this website. If you believe a child under 13 has submitted personal information directly through our website, please contact us so we can remove it.
The records of students enrolled at Verde Valley School are maintained according to the School's separate student records policies and applicable law, and are not addressed by this Privacy Policy.
8. Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this policy and to meet our legal, accounting, and reporting obligations.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
10. Third-Party Websites
Our website contains links to websites operated by other organizations, including admissions platforms, social media, and partner services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site before providing any information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the "Last Updated" date above and post the updated policy on our website. Your continued use of the website after we post changes constitutes your acknowledgment of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:
Verde Valley School Attn: Privacy 3511 Verde Valley School Road Sedona, AZ 86351 Phone: 928.284.2272 Email: privacy@vvsaz.org
Effective Date: 4/29/2026 Last Updated: 4/29/2026
1.Introduction
This Privacy Policy explains how Verde Valley School ("VVS," "the School," "we," "us," or "our") collects, uses, and shares information about visitors to our website at vvsaz.org and related digital properties operated by the School.
By using our website, you acknowledge the practices described in this policy.
2.Information We Collect
Information you provide to us. When you submit an inquiry, request information, apply for admission, register for an event, or otherwise contact us, you may provide information such as your name, email address, phone number, mailing address, the prospective student's grade level and entering year, and any additional details you choose to share. Some forms — including our inquiry, request-for-information, and application forms, as well as lead forms that may appear within our advertisements (such as Google Lead Forms) — are hosted by third-party platforms (including Blackbaud, admission.org, and Google) on our behalf. Information you submit through those forms is collected by those platforms and shared with the School.
Information collected automatically. When you visit our website, certain information is collected automatically through cookies, pixels, and similar technologies, including:
IP address and approximate location
Browser type, device type, and operating system
Pages viewed, time spent on the site, and links clicked
Referring website and search terms
A unique advertising identifier such as a Google Click Identifier ("GCLID") when you arrive via one of our advertisements
3. Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to operate the website, measure traffic and performance, and support our outreach and marketing. These include cookies and tags set by us and by third-party services we use, including:
Google Analytics 4 — to measure how visitors use our website
Google Ads — including conversion tracking and remarketing — to measure advertising performance and to deliver relevant advertisements to people who have visited our site Niche.com tracking pixel — to measure the performance of our school listing and advertising on Niche
Additional advertising platforms — we may add similar pixels and tags from platforms such as Meta (Facebook and Instagram) and TikTok as we expand our recruitment outreach
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies, but some features of our website may not function properly if you do.
4. How We Use Information
We use the information we collect to:
Respond to inquiries and process admissions interest
Operate, maintain, and improve our website
Measure and improve our advertising, outreach, and recruitment communications Send admissions, school-event, and community-related communications to prospective and current families
Comply with legal obligations and protect the rights, property, and safety of the School, our students, and others
5. How We Share Information
We do not sell personal information.
We share information with:
Service providers who help us operate the website, manage admissions, communicate with families, and deliver advertising — including Google, Niche, Blackbaud, and similar vendors. These providers are permitted to use the information only to provide services to the School.
Third-party advertising and analytics partners in connection with the cookies, pixels, and tags described in Section 3. These partners may use the information they collect to serve advertising on their own platforms and across the web in accordance with their own privacy policies.
Government authorities or other parties when required by law, court order, or legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of the School, our students, or others.
6. Your Choices
Advertising opt-outs. You can manage interest-based advertising preferences and opt out of personalized advertising through:
Google Ads Settings — https://adssettings.google.com
Network Advertising Initiative — https://optout.networkadvertising.org
Digital Advertising Alliance — https://optout.aboutads.info
Your Online Choices (Europe) — https://www.youronlinechoices.com
Browser controls. You can clear cookies and use privacy settings or extensions in your browser to limit tracking.
Email communications. If you receive marketing or admissions email from the School, you can unsubscribe using the link in any such email or by contacting us at the address below.
7. Children's Privacy and Student Records
Verde Valley School is an independent boarding high school serving students in grades 9–12. Our website is intended for a general audience consisting primarily of parents, guardians, and prospective students who are old enough to use the site themselves.
We recognize that parents and guardians sometimes submit inquiries about prospective students who are under the age of 13, including families planning for admission several years in advance. When such information is provided to us, it is provided by an adult on behalf of the prospective student, not collected directly from the child. We do not knowingly permit children under 13 to provide personal information directly to us through this website. If you believe a child under 13 has submitted personal information directly through our website, please contact us so we can remove it.
The records of students enrolled at Verde Valley School are maintained according to the School's separate student records policies and applicable law, and are not addressed by this Privacy Policy.
8. Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this policy and to meet our legal, accounting, and reporting obligations.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
10. Third-Party Websites
Our website contains links to websites operated by other organizations, including admissions platforms, social media, and partner services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site before providing any information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the "Last Updated" date above and post the updated policy on our website. Your continued use of the website after we post changes constitutes your acknowledgment of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:
Verde Valley School Attn: Privacy 3511 Verde Valley School Road Sedona, AZ 86351 Phone: 928.284.2272 Email: privacy@vvsaz.org
Verde Valley School
Verde Valley School is an International Baccalaureate boarding and day high school for students in grades 9-12.
©2025 Verde Valley School. All Rights Reserved
Photo Credit to Arabella Media, John Sheedy, and others.
Photo Credit to Arabella Media, John Sheedy, and others.